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Why Would a Firm Survey Its Sales Force to Forecast

question 7

Essay

Why would a firm survey its sales force to forecast company sales? Why would a firm choose an expert forecasting survey instead?


Definitions:

Needs Assessment

A process used to evaluate the requirements of a community or organization to identify gaps between current conditions and desired states or outcomes.

Interviews

A method of gathering information through direct conversation wherein questions are asked to elicit facts or statements from the interviewee.

Observations

Observations involve the act of noticing and recording something, typically during research, study, or monitoring.

Cause Advocacy

The act of actively supporting and promoting a specific cause, often related to social, environmental, or political issues.

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