The Process of Dividing a Total Market into Market Groups

question 104

Multiple Choice

The process of dividing a total market into market groups because people within each group have relatively similar product needs is called

• A) segmentation.
• B) diversification.
• C) target marketing.
• D) concentration.
• E) customization.

---

Definitions:

Coordinator

A person or thing that organizes and harmonizes activities or events for efficient operation.

Social Judgment Theory

A theory that explores how people form impressions, make judgments, and process persuasive messages based on different points of view.

Latitude of Acceptance

It is a concept in psychology and communication studies that describes the range of ideas that a person finds tolerable or worth considering.

Peripheral Route

A method of persuasion that relies on superficial cues rather than the strength of arguments, often influencing attitudes without deep processing.