A Business Advantage of the Concentrated Targeting Strategy for Any

question 92

Multiple Choice

A business advantage of the concentrated targeting strategy for any company is that it

• A) requires less market research and information.
• B) requires less intensive analysis of customers' characteristics and needs.
• C) allows a firm to utilize all of its production capacity.
• D) maintains the firm's flexibility in moving into other market segments.
• E) allows a firm to develop a special marketing mix for a single market segment.

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Definitions:

Cohesiveness

The feature of a tight-knit group characterized by strong bonds among its members, fostering unity and joint commitment.

Relationships

Connections or associations between individuals or entities based on social, emotional, or professional interactions.

Circumstantial Groups

Groups formed due to external situations or conditions rather than shared interests or goals.

Bystanders

Individuals who are present at an event or incident but do not take an active role in its outcome.