​You Are an Analyst in the Marketing Department for a Major

question 191

Multiple Choice

​You are an analyst in the marketing department for a major grocery store chain, and you recently submitted a report to your boss regarding potential market segments the company should consider targeting. Your boss just sent the report back to you with the following questions:
$\bullet$ What are the strengths and weaknesses of the competitors who are also targeting these markets?
$\bullet$ Does any firm dominate the market currently?
$\bullet$ Can we create a compelling marketing mix to effectively compete for business in this market segment?
Based on the questions being asked, it appears your boss is using which one of the following segment evaluation approaches?

• A)Company sales potential approach
• B)SWOT analysis approach
• C)Breakdown approach
• D)Competitive assessment approach
• E)Buildup approach

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Definitions:

Glottochronology

A method of estimating the time at which languages diverged from a common ancestor, based on the rate of vocabulary changes.

Displacement

A term referring to things and events removed in time and space.

Linguistic Relativism

The concept that the structure and vocabulary of a language influence its speakers' perception and categorization of the world.

Contrasting Tones

Employing distinctly different pitches, colors, or attitudes in speech, writing, art, or music to highlight differences or create effects.