Characteristics of Individuals, Groups, or Organizations That Are Used for Dividing

question 61

Multiple Choice

Characteristics of individuals, groups, or organizations that are used for dividing a total market into smaller homogeneous groups are called ____ variables.

• A) marketing
• B) classification
• C) segmentation
• D) stratification
• E) dividing

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Definitions:

Oral Auction

A public sale method where goods or services are sold to the highest bidder through verbal bids.

Low-value

Low-value refers to items, services, or transactions that are considered to have minimal worth or importance, either in terms of monetary value or significance.

High-value

Referring to items or services that possess great monetary, instrumental, or intrinsic worth.

Low-value

Pertains to items or assets that carry a lesser worth or significance, either monetarily or in terms of utility.