Which of the Following Is Not One of the Major

question 48

Multiple Choice

Which of the following is not one of the major categories of consumer market segmentation variables?

• A) Demographic characteristics
• B) Geographic variables
• C) Psychographic dimensions
• D) Situational variables
• E) Behavioristic characteristics

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Definitions:

Group Dynamics

The study of the behaviors and psychological processes that occur within a social group.

Matrix Structure

An organizational structure that assigns specialists from different functional departments to work on one or more projects, leading to a blend of functional and project-based attributes.

Customer Service

The support and guidance offered by an organization to individuals who purchase or utilize its goods or services.

Pass the Buck

An expression referring to the act of shifting responsibility or blame from oneself to another person.