Marketers Use a Variety of Characteristics to Segment Markets They

question 38

Multiple Choice

Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except:

• A) Age
• B) Social class
• C) Family size
• D) Hometown
• E) Marital status

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Definitions:

Single-trait Approach

A methodology in personality psychology that focuses on how one trait influences a broad range of behaviors and attitudes.

Configural Approach

A methodology in psychological assessment focusing on the holistic integration of various test scores and data points to understand an individual's personality or abilities.

Many-trait Approach

A psychological perspective that examines personality by considering the complex interplay of a wide array of traits in understanding behavior and traits.

Q-sorting

A method used in psychology to measure an individual's subjective opinions or attitudes by sorting statements into categories.