Micromarketing Is

question 80

Multiple Choice

Micromarketing is

• A) a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
• B) developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
• C) marketing efforts that are tightly controlled by high-level executives in the organization.
• D) a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
• E) creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

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Definitions:

Microtubules

Cylindrical structures found within cells, made of protein, that help maintain cell shape and are involved in various cell functions like division and transportation.

9 + 2 Pattern

Refers to the arrangement of microtubules in a flagellum or cilium, with nine pairs of microtubules surrounding two central ones, crucial for movement.

Microtubules

Cylindrical structures found in the cytoplasm of cells, part of the cytoskeleton, that play roles in cell shape, division, and transport within cells.

Cilia

Microscopic, hair-like structures that extend from the surface of many cells, involved in movement and sensory functions.