Which of the Following Is the Biggest Drawback to Using

question 167

Multiple Choice

Which of the following is the biggest drawback to using psychographic variables?

• A) They are very costly to collect.
• B) They are difficult to measure.
• C) They give poor information about consumer needs.
• D) They do not reflect socioeconomic characteristics of consumers.
• E) The resulting segments are difficult to be reached.

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Definitions:

Higher-Level Computer Skills

Advanced competencies in computing, including software development, network management, and data analysis, beyond basic computer literacy.

Crisis-Mapping Tools

Technological tools and platforms used to collect, display, and analyze data in real-time during crises or emergencies to aid in decision-making and response.

Social Media

Platforms that allow users to create and share content or to participate in social networking.

Analyze Data

The method of inspecting, purifying, modifying, and analyzing data to uncover valuable insights, draw conclusions, and aid in making decisions.