After an Organization Has Determined Which of the Many Segmentation

question 45

Multiple Choice

After an organization has determined which of the many segmentation variables it will use, the next step in the target market selection process is

• A) evaluating each of the relevant market segments.
• B) selecting the specific target markets.
• C) reviewing the appropriate marketing strategy.
• D) analyzing the interaction between segmentation variables.
• E) developing market segment profiles.

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Definitions:

Toxins

Poisonous substances produced within living cells or organisms; can also refer to toxic substances introduced into the environment.

Prenatal Development

The process of growth and development within the womb from conception to birth.

Germinal

Refers to the earliest stage of development in organisms, starting from fertilization through to the formation of the early embryo.

Embryonic

Referring to the early stages of development within the womb, from conception until the end of the eighth week.