Scenario 6

question 156

Multiple Choice

Scenario 6.2 Use the following to answer the questions.GE Transportation produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that various rail lines wanted different types of engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for shortline transport.
-Refer to Scenario 6.2. Currently, GE uses several sales forecasting methods. One method is to sell the different locomotive engines to buyers in different countries, and then measuring the purchasing response in each. In this case, GE Transportation is using the _____ method to forecast future sales.

• A)Delphi
• B)Market test
• C)Regression analysis
• D)Volume usage
• E)Trend analysis

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Definitions:

Absorption

The process by which one substance takes up or holds another substance at the interface between them or within its internal structure.

Photon Energy

The energy carried by a single photon, proportional to its frequency and inversely proportional to its wavelength.

Vacuum

A space devoid of matter, where the pressure is much less than atmospheric pressure.

Increasing Energy

Refers to a process or trend where the amount of energy in a system or particle becomes higher over time.