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Bridgewater, Inc. produces its industrial components in several developing countries outside the United States. The majority of Bridgewater's customers are in the U.S. and Canada. One of Bridgewater's customers is Craft Care, who uses Bridgewater components in the production of child car seats. Recently, there was a recall of Craft Care's car seats due to serious injuries, which the company has traced back to Bridgewater's components. If Bridgewater knew about the faulty components, but failed to notify Craft Care, it would have been engaging in unethical behavior with regard to which of the following marketing issue areas?
Authoritative Parents
Characterized by a parenting style that is supportive and nurturing yet sets clear and firm limits; believed to foster independent and well-adjusted children.
High Self-Esteem
A positive and confident assessment of one’s own self-worth and abilities.
Self-Reliant
Capable of relying on one's own capabilities, judgment, or resources; independent.
Adolescence
A developmental stage of life between childhood and adulthood, characterized by physical, psychological, and social changes.
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