Abercrombie & Fitch Is Developing a Program to Get to Know

question 115

Multiple Choice

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?

• A)customer's reactions to marketing strategy can impact the firm's success
• B)all customers are the same when it comes to buying behavior
• C)a firm should create a marketing mix that satisfies customers
• D)it helps the marketer predict how consumers will respond to marketing strategies
• E)the marketing concept stresses that a firm should know its customers

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Definitions:

Product Characteristics

Attributes or features that define a product and can affect consumers' buying decisions, such as quality, price, and functionality.

Online Consumer Buying

The process by which individuals purchase products or services over the internet.

Consumer Preferences

The subjective tastes and desires of consumers, which influence their buying behavior and choice among different products and brands.

Heritability Coefficient

A statistical estimate that indicates how much of a trait's variation in a population is due to genetic differences among individuals.