Within the Information Search Step of the Consumer Buying Decision

question 12

Multiple Choice

Within the information search step of the consumer buying decision process, what two primary aspects exist?

• A) Consideration sets and evoked sets
• B) Personal information and nonpersonal information
• C) Selective retention and selective distortion
• D) Internal search and external search
• E) Company-produced information and internal information

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Definitions:

Consumption

The action or process of using up goods and services, typically by individuals or households.

Economic

Pertains to the production, distribution, and consumption of goods and services, and the management of resources.

Psychographic Differences

Variations in consumers' lifestyle, values, and personality traits that affect buying behaviors and can be used for market segmentation.

Multicultural Marketing

Marketing strategies specifically designed to appeal to a variety of cultural groups within a society.