Which One of the Following Is Most Likely to Be

question 185

Multiple Choice

Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

• A) Canned peaches
• B) Instant coffee
• C) Jeans
• D) Furniture
• E) Soap

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Definitions:

Interviews

A formal conversation between two or more people, typically conducted to evaluate qualifications or gather information.

Questionnaires

A research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents.

Data Collection

The process of gathering and measuring information on variables of interest in a systematic fashion.

Child Development

The study of how children grow and change physically, cognitively, emotionally, and socially from birth through adolescence.