Scenario 7

question 232

Multiple Choice

Scenario 7.1 Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
Refer to Scenario 7.1. The type of decision making that Kate is using to select an auto repair shop would be

• A) intensive decision making.
• B) extended decision making.
• C) routinized response behavior.
• D) selective decision making.
• E) limited decision making.

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Definitions:

Value

The importance, worth, or usefulness of something, often considered in terms of financial, social, or personal significance to individuals or entities.

Road Map

A Road Map is a strategic plan that outlines the steps, milestones, and objectives needed to achieve a set of goals, often used in project planning and product development.

Marketing Activities

Tasks and efforts undertaken by a company to promote and sell its products or services, including advertising, social media marketing, and public relations.

Business Models

Strategic plan outlining how a company creates, delivers, and captures value, in economic, social, cultural or other contexts.