The Four Categories of Consumer Markets Are Producer, Reseller, Government

question 81

True/False

The four categories of consumer markets are producer, reseller, government, and institutional.

---

Definitions:

Psychographics

Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Demographics

Describing a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Cultural Beliefs

Cultural beliefs are shared ideas and values that are socially inherited and influence the behavior and practices of a group of people.

Demographics

Statistical characteristics of human populations, such as age, gender, income, and education, used for identifying market segments.