​Marketers Must Understand a Target Group's Culture If They Hope

question 190

Multiple Choice

​Marketers must understand a target group's culture if they hope to be construct an effective marketing mix for the target group. Culture is the accumulation of values, customs, beliefs and knowledge the target group possesses. Culture includes tangible items such as _____________. Additionally, culture includes intangible items such as ________________.

• A)Education; Food
• B)Clothing; Laws
• C)Social Customs; Artwork
• D)Artwork; Food
• E)Education; Clothing

---

Definitions:

Insomnia

A sleep disorder that makes it hard for one to fall asleep, stay asleep, or causes one to wake up too early and not be able to get back to sleep.

Asthma

A chronic respiratory condition marked by episodes of breathing difficulty due to inflamed and narrowed airways.

Diabetes

A metabolic disorder characterized by high blood sugar levels over a prolonged period, leading to serious damage to the heart, blood vessels, eyes, kidneys, and nerves.

Social Support

The assistance and comfort received from friends, family, and others, critical for maintaining psychological well-being.