During the Evaluation of Alternatives Stage of the Consumer Buying

question 54

True/False

During the evaluation of alternatives stage of the consumer buying decision process, the buyer selects the seller from whom he or she will purchase the product.

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Definitions:

Cognitions

Refers to the mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Bystander Effect

Referring to the effect that the presence of other people has on the decision to help or not help, with help becoming less likely as the number of bystanders increases.

Religious Commitments

The degree to which an individual is devoted to or follows the practices, beliefs, and ethics of a specific religion.

Social Identity Theory

Theory in which the formation of a person’s identity within a particular social group is explained by social categorization, social identity, and social comparison.