Scenario 8

question 45

Multiple Choice

Scenario 8.1 Use the following to answer the questions.
Samsung is entering the home appliance market with its new French Door Refrigerator. In designing the production facility, it has a need for various pieces of equipment, including the perpetual assembly belt drive, quasi-assembly pods, and finishing stations. The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision. Samsung has already contacted several producers of the quasi-assembly pods, and has begun negotiations with their sales representatives.
Refer to Scenario 8.1. What type of business purchase is Samsung undertaking?

• A) Modified rebuy
• B) Straight rebuy
• C) New-task
• D) Straight purchase
• E) New rebuy

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Definitions:

Households

Entities consisting of one or more people living together who make joint decisions about consumption and finances.

Marginal Revenue

The additional income earned from selling one more unit of a good or service, crucial for decision-making in production levels.

Surround Sound Systems

Audio systems designed to immerse the listener in sound by using multiple speakers placed around the room to create a three-dimensional sound experience.

Total Revenue

The overall amount of money generated by a business from its sales activities before any costs or expenses are deducted.