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Scenario 6

question 16

Multiple Choice

Scenario 6.2 Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that various rail lines wanted different types of engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for short line transport.
Refer to Scenario 6.2. Suppose that GE Transportation decided to produce only locomotive engines for rail lines in the United States. The segmentation variable then would be

Definitions:

Organic Solidarity

A term in sociology introduced by Émile Durkheim, referring to the social cohesion that arises in complex societies where individuals perform specialized tasks and are interdependent.

Social Facts

Durkheim's concept referring to the values, cultural norms, and social structures that transcend the individual and can exercise social control.

Pathological Societies

Societies characterized by social norms or behaviors that are destructive or dysfunctional for the community or its members.

Forced Division

The artificial separation of people or groups by imposed barriers or criteria, often with negative connotations.