​Because Firms Have Different Resources and Core Competencies, Their International

question 122

Multiple Choice

​Because firms have different resources and core competencies, their international marketing strategies will also be different. Nevertheless, any firm seeking to be successful in international markets must establish the right organizational structure for its core competencies and resources. Which of the following is a valid international organizational structure?

• A)Geographic area structure
• B)Non-Domestic structure
• C)Domicile structure
• D)Sales department structure
• E)Overseas operations structure

---

Definitions:

Challenge Automatic Thoughts

In cognitive therapy, this involves questioning and testing the reality of negative thoughts and assumptions.

Black-and-white Terms

Describing situations or thinking in absolute terms, without acknowledging the complexities or grey areas that may exist.

Automatic Thoughts

Numerous unpleasant thoughts that help to cause or maintain depression, anxiety, or other forms of psychological dysfunction.

Culturally Sensitive Therapy

A therapeutic approach that is aware of, respects, and incorporates an individual's cultural background, beliefs, and practices in the treatment process.