When Asked Where Laser Tools, Inc

question 142

Multiple Choice

When asked where Laser Tools, Inc., markets its products, company president and founder Roger Helms says that "the world is just one big market." He feels anyone not taking this stance is systematically passing up profitable business. Helms's international marketing strategy is best described as

• A)customization of marketing.
• B)globalization of marketing.
• C)limited exporting.
• D)full-scale international marketing.
• E)export agenting.

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