Scenario 10

question 27

Multiple Choice

Scenario 10.1 Use the following to answer the questions.The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but also connect with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1. The Disney website offers users the ability to create a character or a comic. You have the option of allowing other people to view and comment on your new creation. Which characteristic of e-marketing is being utilized here?

• A)addressability.
• B)interactivity.
• C)accessibility
• D)connectivity.
• E)control.

---

Definitions:

Financial Reports

Documents that provide an overview of the financial condition of a company, including balance sheets, income statements, and cash flow statements.

Governmental Units

Entities responsible for the governance and administration of a particular area or community at local, regional, or national levels.

Modified Equity Method

An accounting technique used for investments, adjusting the value of the investment for undistributed profits or losses of the investee, differing slightly from the pure equity method.

Government Business Enterprises

Government-owned entities that operate in the marketplace to provide goods and services, often with a commercial objective, distinct from general government sectors.