Scenario 11

question 96

Multiple Choice

Scenario 11.1 Use the following to answer the questions.When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 11.1. Silk Soymilk probably increased demand for its single servings by facilitating increased consumption of the product through its practice of ____ packaging.

• A)innovative
• B)category-consistent
• C)handling-improved
• D)secondary-use
• E)multiple

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Definitions:

Statement of Financial Position

A financial document summarizing an entity's assets, liabilities, and shareholders' equity at a specific point in time.

Profit or Loss

Represents the financial result of a company's operations, calculated as its revenue minus expenses.

Interim Dividend

An interim dividend refers to a dividend payment made before a company's annual earnings are calculated and finalized. It's typically issued to shareholders from the profits earned in part of the company's financial year.

Issued Capital

The portion of a company's capital that has been allocated to shareholders in the form of shares.