Scenario 10

question 139

Multiple Choice

Scenario 10.1 Use the following to answer the questions.The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but also connect with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1. The Disney website is missing ____, because the website does not offer the opportunity for customers to directly communicate with Disney employees. Customers cannot express their needs and wants directly to the company.

• A)addressability.
• B)interactivity.
• C)accessibility.
• D)connectivity.
• E)control.

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Definitions:

Media Kit

A package of promotional materials provided to members of the press or partners to describe a company, product, or event in detail.

Journalists

Professionals who collect, write, or disseminate news and information to the public through various media platforms.

AP Writing Guidelines

Standard writing guidelines set by The Associated Press, often used in journalism and news reporting to ensure clarity, accuracy, and consistency.

Correctly Formatted

Properly arranged according to specified guidelines or standards, especially in context of documents or data.