​Which of the Following Statements Is True About E-Marketing and the Marketing

question 161

Multiple Choice

​Which of the following statements is true about e-marketing and the marketing mix?

• A)For most companies, digital marketing is not necessary to grab and maintain market share.
• B)Consumers' increased access to product information causes them to buy more than they otherwise would.
• C)In some cases, companies will only offer certain products via digital media, including the Internet.
• D)Digital media cannot help businesses streamline their organizations.
• E)Basic Internet literacy is declining all over the world.

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Definitions:

Monthly Excess Returns

The return on an investment minus the return on a risk-free investment (such as Treasury bills), measured on a monthly basis.

S&P 500 Index

A stock market index that measures the stock performance of 500 large companies listed on stock exchanges in the United States.

Equity Hedge Funds

Funds that engage primarily in trading equities and equity derivative instruments, often employing strategies to hedge against market volatility.

Feeder Funds

Investment funds that aggregate capital commitments from investors into a master fund for investing in specific assets.