​The Birth of the Internet Unleased a Smorgasbord of New

question 65

Multiple Choice

​The birth of the Internet unleased a smorgasbord of new digital marketing opportunities for the modern-day marketer. The marketer is now only limited by his ability to grasp and utilize all the tools and techniques of digital marketing. On the other hand, consumers now demand more information faster than before. This challenge is complicated by the fact that different consumers use social media in different ways. According to the Social Technographics Profile, _____________ are those consumers who develop their own social media outlets. Whereas, ______________ are consumers who gather and organize social media content generated by others.

• A)collectors; conversationalists
• B)creators; collectors
• C)originators; organizers
• D)developers; gatherers
• E)collectors; critics

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Definitions:

World Wide Web

An information system on the internet which allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another.

ISP

Stands for Internet Service Provider, which is a company that provides customers with internet access.

Browser

A software application used to access and navigate the internet, displaying web pages and facilitating online communication.

Hyperlink

A reference or navigation element in electronic documents that links to other parts of the document or to other documents.