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Intuitiv Manufacturing's large plastics molding machine suddenly broke down during its day shift. When considering the purchase of available alternatives, Intiutiv decided to rent one for the next two years instead of buying one. In this situation, the large plastics molding machine it rented would be classified as
Customer Knowledge
The information and insights a business has about its customers, including preferences, behaviors, and needs, which can inform marketing strategies.
Sales Research
The process of collecting and analyzing data to improve sales strategies, understand consumer behavior, and enhance product offerings.
Team Selling
A sales approach where a group of individuals with different expertise collaborate to sell a product or service to customers.
Problem Recognition
The initial stage in the consumer decision process where a consumer identifies a need or a problem that needs to be solved.
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