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Jeff went to his local supermarket to purchase cola, chips, dip, and salsa for the weekend's gathering to watch the football game. As far as the cola goes, Jeff thinks they all taste the same and buys either Coke or Pepsi, whichever is on sale. However, for the chips, he likes to buy Doritos White Corn when the store has them. While at the store, he picks up Coke and Santidas Corn chips because the store did not have the Doritos. When he gets to the salsa aisle he finds that his favorite brand, Pace's is out of stock. Rather than buy a different brand, he goes to another store to find the Paces. Jeff's brand loyalty on this shopping trip can be described as ___ for the cola, ___ for the chips, and ___ for the salsa.
Marginal Tax Rate
The rate at which an additional dollar of income would be taxed, reflecting the percentage of each additional dollar that is paid in tax.
Income Tax Schedule
A chart or table displaying the rates to be applied to income ranges for calculating the amount of income tax due.
Taxable Income
The portion of an individual's or entity's income used as the base for calculating income tax owed to the government.
Average Tax Rate
The ratio of the total amount of taxes paid to the total income, indicating how much of one's income goes to taxes.
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