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Brand Equity Is a Customer's Favorable Attitude Toward a Specific

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Brand equity is a customer's favorable attitude toward a specific brand and, depending on strength, some likelihood of consistent purchase of the brand when needs for a product in this product category arise.


Definitions:

Supervision

The act of overseeing or managing activities and people, ensuring that tasks are completed efficiently and safely.

Toddlers

Describes young children typically aged 1 to 3 years, who are in a developmental stage characterized by rapid growth in mobility, language, and cognitive skills.

Safety

The condition of being protected from or unlikely to cause danger, risk, or injury.

Cultural

Pertaining to the ideas, customs, and social behavior of a society, group, or community.

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