Which of the Following Is a Primary Factor Specific to Services

question 173

Multiple Choice

Which of the following is a primary factor specific to services in choosing a brand name?

• A)The service brand is usually the same as the company name so it must be flexible enough to fit several services.
• B)The name must convey an image of great customer service because this is more important for services than for goods.
• C)The name should be distinctive and set the company apart from potential competitors.
• D)Shortness and conciseness are extremely important when choosing brand names for services so that they can easily be remembered.
• E)Service brands are much more difficult to protect legally, so marketers must focus on creating brands with made-up words or a combination of letters and numbers.

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Definitions:

Korotkoff Sounds

Sounds heard over an artery when blood pressure is measured, useful for determining systolic and diastolic pressures.

Auscultating Blood Pressure

The process of listening to the blood pressure sounds using a stethoscope and sphygmomanometer to measure the pressure.

Systolic Blood Pressure

The maximum arterial pressure during heart contraction, typically the higher number in a blood pressure reading.

Phase II Korotkoff Sounds

Refers to the sounds heard through a stethoscope during the phase when the blood starts to flow again in the artery as the pressure in the cuff decreases, usually manifesting as a swooshing or whooshing sound.