As Justin Works on the Prototype of a New Action-Oriented

question 49

Multiple Choice

As Justin works on the prototype of a new action-oriented computer game, he is engaging in which phase of the new-product development process?

• A) Idea generation
• B) Commercialization
• C) Test marketing
• D) Screening
• E) Product development

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Definitions:

Aided Recall

A measure of advertising effectiveness where respondents are given some cues or hints to help them remember if they have seen an advertisement before.

Brand Awareness

The degree to which customers recognize and understand the characteristics or reputation of a specific brand's products or services.

Marketing Objectives

Specific goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.