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Discuss the Branding Strategies Marketers Can Use

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Discuss the branding strategies marketers can use. What are the two policies used by a firm to brand its products?


Definitions:

Refused Requests

Situations or communications where a petition or appeal for something is not granted or denied.

General Plan

A broad outline or strategy intended to guide decision-making and actions in a specific area.

Negative Announcement

An announcement that delivers unfavorable news or updates to its audience.

Strategies

Plans or methods developed to achieve a specific goal or to solve problems.

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