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What Functions Do Packages Perform? What Are the Factors Marketers

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Essay

What functions do packages perform? What are the factors marketers should consider when developing packages?


Definitions:

Future Orientation

The extent to which an individual or organization focuses on and prepares for future events, opportunities, and potential challenges.

Humane Oriented

Refers to leadership or management practices that prioritize compassion, respect, and fair treatment of individuals.

Professional Goals

Career-oriented objectives or targets an individual aims to achieve in their professional life.

Global Leadership Behaviors

Actions or strategies employed by leaders that are effective across different cultures and international business environments.

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