Many Brand Names Have Become So Common That They Are

question 262

Multiple Choice

Many brand names have become so common that they are now generic terms for a particular product category. Which of the following is the best example of this?

• A) Mrs. Butterworths
• B) Charmin
• C) Bic
• D) Crispix
• E) Kleenex

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Definitions:

Succession Planning

The process of identifying and developing new leaders who can replace old leaders when they leave, retire, or pass away.

Developmental Experiences

Learning opportunities that contribute to an individual's physical, cognitive, emotional, and social growth.

Leadership Talent

The inherent abilities and potential in individuals that enable them to guide, influence, or direct others effectively.

Glass Ceiling

Circumstances resembling an invisible barrier that keep most women and minorities from attaining the top jobs in organizations.