Examlex
Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.
Corporate Taxes
Taxes imposed on the income or profit of corporations by the government.
Unlevered Cost of Capital
The cost of capital for a company not taking into account its debt, essentially the return required on equity investment.
Business Risk
The exposure a company or investor faces due to uncertainties in the market or industry, impacting the company's ability to generate profits.
Financial Risk
The possibility of losing money on an investment or business venture, including risks related to currency, interest rates, and solvency.
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