In Product Modification, Three Conditions Must Be Met to Improve

question 114

Multiple Choice

In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and

• A)modification should make the product more consistent with customers' desires.
• B)competing companies should not be aware of planned product modifications.
• C)modification should change customers' desires to provide greater satisfaction.
• D)management must perceive the modification as a reasonable and necessary action.
• E)production costs and materials needed should be limited.

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Definitions:

African Slaves

Individuals from Africa who were forcibly brought to other parts of the world, particularly the Americas, and subjected to forced labor and servitude from the 16th to the 19th century.

Early 17th Century

A period roughly between the years 1601 to 1630, marked by significant cultural, political, and technological changes worldwide.

Indians in the Northeast

Indigenous peoples living in the northeastern part of North America, known for their rich cultures, languages, and traditions, and for forming vital societies long before European colonization.

European Colonization

The process by which European countries established control over territories across the world, starting in the late 15th century.