Scenario 12

question 162

Multiple Choice

Scenario 12.1 Use the following to answer the questions.Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
-Refer to Scenario 12.1. The new improved Cheetos Fat-Free Crunchies was a(n) ____.

• A)quality modification.
• B)aesthetic modification
• C)functional modification
• D)brand extension
• E)product line extension

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Definitions:

Ascribed Status

Attributes (advantages and disadvantages) assigned at birth (e.g., sex).

Intelligence Quotient

A measure of a person's intellectual abilities in relation to their age group, typically assessed by standardized tests.

Davis-Moore Thesis

A sociological proposition that argues for the functional necessity of social stratification and inequality for the optimal performance of a society.

Social Inequality

The presence of unequal opportunities and rewards for different social positions or statuses within a group or society.