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Scenario 12

question 163

Multiple Choice

Scenario 12.2 Use the following to answer the questions.Jonathan Moore, president of Polar Manufacturing Company, has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve. He specifically feels they could do a better job in managing Polar's product mix. Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures. The group decides that they need to eliminate the complete industrial product line of ice chests, and plan to do so by letting the product decline without any changes in the marketing strategy or product. The group also decides to delete Polar's line of personal thermal underwear, however this product is to be discontinued within the week due to its unprofitability. While discussing these strategies, the group has also uncovered several customer groups for which new products could be developed. The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
-Refer to Scenario 12.2. The decision to delete the industrial product line of ice chests is an example of deleting a product through a(n) ____, while the decision to drop the thermal underwear line is an example of a(n) ____.

Definitions:

Divergent Role Expectations

Situations where an individual faces conflicting demands or expectations from different roles they fulfill in work or personal life.

Situation

A set of circumstances or a scenario in which events or conditions exist or occur.

Controlling

is a management function that involves measuring performance, comparing it with goals, and taking corrective action as needed.

Initially Planned

The original strategy or intention devised during the preliminary phase of a project or endeavor.