Your Company Is Preparing to Launch a New Product Next

question 26

Multiple Choice

Your company is preparing to launch a new product next month. Since you are leading the launch effort, you called a meeting of all stakeholders to discuss how the product should be positioned in the market. You acknowledge that the product will carry a higher price than competing products, but all the independent rating agencies have concluded that the product has superior performance characteristics relative to its competing brands.​ ​
Which of the following bases for positioning should you use for this product?

• A)Avoiding competition should be the basis for positioning the product.​
• B)The style of the product should be the basis for positioning the product.
• C)The target market for the product should be the basis for positioning the product.
• D)Head-to-head competition should the basis for positioning the product.
• E)The price of the product should be the basis for positioning the product.

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Definitions:

Positive Externalities

Benefits that an individual or firm's actions impose on others without compensation, leading to socially beneficial outcomes.

Unsafe Intersection

A road junction that presents a higher risk of accidents due to poor design, insufficient visibility, inadequate signage, or other factors.

Traffic Light

A signaling device positioned at road intersections, pedestrian crossings, and other locations to control flows of traffic.

Stop Signs

Signposts that instruct drivers to come to a complete halt, observe the right-of-way, and proceed with caution at intersections.