Scenario 12

question 25

Multiple Choice

Scenario 12.1 Use the following to answer the questions.Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
-Refer to Scenario 12.1. In 2012, Cheetos was in which phase of new-product development?

• A)Idea screening
• B)Product development
• C)Test marketing
• D)Business analysis
• E)Idea generation

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Definitions:

Prejudiced People

Individuals who hold preconceived opinions or judgments about others without sufficient knowledge, often based on stereotypes.

Confirmation Bias

The habit of selecting, interpreting, favoring, and retaining information that reinforces one's already established beliefs or theories.

Prejudiced Belief

A preconceived opinion or judgment that is not based on reason or actual experience, often directed towards a group or individual.

Self-Regulate

The ability to manage and adjust one's emotions, behaviors, and desires in accordance with one's long-term goals.