Kara Is a Member of the Product Development Team at a Company

question 174

Multiple Choice

Kara is a member of the product development team at a company that manufactures sports equipment. During a recent meeting, one of the team members asked, "What level of quality are we building into the camping gear?" Based on this question, Kara and her team are most likely in the ____ phase of new-product development.

• A) commercialization
• B) concept testing
• C) business analysis
• D) product development
• E) test marketing

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Definitions:

Auction

A public sale in which goods or services are sold to the highest bidder.

Total Surplus

The combined total of consumer and producer surplus, indicating the overall net gain to society from producing and consuming goods and services.

Producer Surplus

The difference between what producers are willing to sell a product for and the price they actually receive.

Equilibrium Price

The selling price where the quantity of goods on offer is equal to the quantity consumers want to buy.