The Heterogeneity Characteristic of Services Provides Marketers with Tremendous Opportunity

question 191

Multiple Choice

The heterogeneity characteristic of services provides marketers with tremendous opportunity to

• A) customize their services to meet unique individual needs.
• B) hold down the cost of providing services to customers.
• C) create standardized packages that will appeal to many customers.
• D) offer the same service as all of their competitors.
• E) develop relationship marketing with their customers.

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Definitions:

Long-term Changes

Pertains to alterations or developments that occur over an extended period, often analyzed in various fields such as environmental science, economics, and social studies to assess trends or impacts.

Clients' Functioning

Refers to the effectiveness and well-being of individuals receiving services in various domains, including social, psychological, and physical aspects.

Qualitative Counseling

A therapeutic approach focusing on understanding clients' experiences and perspectives through open-ended dialogue and interpretation.

Quantitative Studies

Research methods focusing on numerical data to quantify relationships, patterns, or trends.