Your Company Is Preparing to Launch a New Product Next

question 26

Multiple Choice

Your company is preparing to launch a new product next month. Since you are leading the launch effort, you called a meeting of all stakeholders to discuss how the product should be positioned in the market. You acknowledge that the product will carry a higher price than competing products, but all the independent rating agencies have concluded that the product has superior performance characteristics relative to its competing brands.​ ​
Which of the following bases for positioning should you use for this product?

• A)Avoiding competition should be the basis for positioning the product.​
• B)The style of the product should be the basis for positioning the product.
• C)The target market for the product should be the basis for positioning the product.
• D)Head-to-head competition should the basis for positioning the product.
• E)The price of the product should be the basis for positioning the product.

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Definitions:

Cross-sectional

A research design that analyzes data from a population, or a representative subset, at one specific point in time.

Longitudinal

A study setup where the same factors are observed multiple times over periods that can be either brief or extended.

Prospective Cohort

A study that follows a group of similar individuals over time to determine how their exposures affect their outcomes.

Cross-sectional

A study method that observes and analyzes data from either an entire population or a selected representative segment at a particular moment.