Explain the Role of "Promises" and "Trust" in the Successful

question 201

Essay

Explain the role of "promises" and "trust" in the successful marketing of a service.

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Definitions:

Minimum Lease Payments

The least amount of payments over the leasing period, including any residual value, guaranteed by the lessee under a lease agreement.

Unearned Interest

Interest that has been collected on a loan by a lender but not yet earned, usually because the loan has not reached its maturity.

Lessor's Financial Statements

Financial documents provided by the owner (lessor) reflecting the financial health and performance of assets leased out.

Contra-Asset

A contra-asset account is a negative asset account that offsets the balance on the asset account with which it is paired.