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How Can a Service Marketer Smooth the Fluctuations in Demand

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Essay

How can a service marketer smooth the fluctuations in demand from times of peak demand to times of off-peak demand?


Definitions:

Sensory Memory

The shortest-term element of memory, which acts as a buffer for stimuli received through the five senses.

Long-Term Memory

The phase of the memory process that is capable of storing information for prolonged periods, from hours to a lifetime.

Incoming Information

Data or facts received or perceived, often requiring processing or analysis.

Parallel Processing

The ability of the brain to simultaneously process incoming stimuli of differing quality, a fundamental mechanism of the nervous system.

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