The Annual Consumer Reports Magazine Rating of Your Company's Flagship

question 121

Multiple Choice

The annual Consumer Reports magazine rating of your company's flagship product was just released. Generally speaking the rating was good but not great. Based on the consumer comments that were referenced in the rating, it appears that many consumers have a negative view of the product's convenience and safety attributes.​ ​
In order to address these consumer concerns your company should consider doing which of the following?

• A)Make aesthetic modifications to the product.​
• B)Make line extensions to the product.
• C)Make functional modifications to the product.
• D)Lower the price of the product.
• E)Make quality modifications to the product.

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Definitions:

Cleft Lip

A birth defect characterized by a split or opening in the upper lip that can extend into the nose, which can affect speech, eating, and is often treatable with surgery.

Therapeutic Approach

A method or strategy used in treatment to alleviate or cure diseases, disorders, and various health conditions.

Saline Enema

A medical procedure involving the injection of saline solution into the rectum to stimulate bowel movement and relieve constipation.