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Explain how the characteristics of services affect the development and management of marketing mixes.
Open-Ended Questions
Questions formulated to elicit more detailed and thoughtful responses, allowing the respondent freedom to express themselves without restriction.
Deal
An agreement entered into by two or more parties, especially in a business context, for mutual benefit.
Person-Versus-Group Conflict
A situation where an individual's interests, opinions, or behaviors clash with those of a larger group.
Negotiation-Of-Selves Conflict
A psychological conflict that arises when an individual's various identities (personal, professional, familial) come into conflict.
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