One Way Service Businesses Communicate a Higher Level of Service

question 137

Multiple Choice

One way service businesses communicate a higher level of service quality to their customers is by having their employees be clean, sharp looking, and dressed in appropriate uniforms. This is a way to address the ____ characteristic of services.

• A) intangibility
• B) perishability
• C) tangibility
• D) inseparability
• E) heterogeneity

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Definitions:

Psychometrist

A professional skilled in administering and interpreting psychological tests.

Four Ds

Key criteria in psychology: deviance, distress, dysfunction, and danger, used to help define abnormal behavior.

Abnormality

A deviation from the normal or typical form, function, or behavior.

Dread

A profound fear or apprehension about a possible situation or event.